This week in my photography class sponsored by Sears Grilling, we learned about product photography. Last week, we discussed what steps to take to make a great path to purchase. I went to my local Sears and took photographs from the front door to the grilling department, discussing the process I went through to decide on the right grill for my family.
Our latest assignment was to actually purchase a grill (thanks to Sears Grilling for providing the funds!), set it up, and take pictures of the product in its new home. We were given several tips on how to take better photographs when wanting to display a product.
As you can see in my photos of our new grill, I always made the subject front and center. This is important so viewers see what you want them to, and so they are not distracted by clutter to the sides or back of the product. Also, I over exposed the photographs just a little bit, which is helpful when taking photos of metal or chrome.
I used the optical zoom feature of my camera when taking the closer photographs. This is better than simply moving yourself and the camera in order to get the product in the shot.
It is also helpful that you place any accessories that go with a product in believable places…basically where you would really have them during use. This makes the photos more real.
Along with my grill, I also purchased a few necessary essentials. Because it is a gas grill, we needed to buy a propane tank.
For the tank, we also purchased a gas gauge (which I realized my husband installed upside down!). This will allow us to know when the tank is almost empty – it would be terrible to start cooking and then suddenly be out of propane!
The final purchase I made was a grill cover. Our grill will be living out on our uncovered deck, so it must be protected from the weather!
I cannot wait until next week’s class – as I think we will be actually using the grill and accessories, taking photographs of the food as we cook it!
I am a member of the Collective Bias™ Social Fabric® Community. This shop has been compensated as part of a social shopper insights study for Collective Bias™ and Sears #CBias #GrillingIsHappiness. All photos and opinions are my own.